Panther Rock Books
Once a Rocker Always a Rocker: A Diary THE new music memoir
Welcome to the show
AEROSMITH LEAD GUITARIST JOE PERRY needed a singer for his newest Joe Perry Project line-up and out of nowhere I got drafted.
It was like winning the lottery. Much better though, because lotteries only pay cash. For the next two years I experienced things that money just can’t buy. Living on the road with America’s quintessential rock star, playing adventurous, rebellious music on big stages to huge crowds, signing autographs, finding romance and partying with my idols. I was on top.
At that same moment Joe Perry was spiraling to the bottom.
Health failing, marriage falling apart and deeply in debt.
In order to stay one foot ahead of the tallyman the ex-Aerosmith star jumped into a van and hit the road, taking me and a few other newbies along on a mad dash across North America and beyond.
Taking any gig he could get.
This is my daily diary of the entire 28 month journey. Revealing the unusual bond that develops between Mr. Perry and myself as we travel, compose and record together, film an MTV video and perform 226 concerts in arenas, roadhouses, race tracks and tin shacks.
9/18/20 AUDIOBOOK RELEASE DAY
CLICK THIS POSTER TO HEAR SAMPLE AUDIO
I’m thrilled to announce that the deluxe, expanded AUDIOBOOK of “Once a Rocker Always a Rocker: A Diary” is now available at Audible, Amazon and iTunes/AppleBooks.
Featuring monumental Boston rocker Greg“Earthquake”Morton as my co-narrator. The whole Diary is included PLUS...
How Lucky can Cowboy Get?
Boston radio personality, author and rock historian Carter Alan joins us with his Thundertrain and Joe Perry Project insights (& some buried treasure)…
There’s more. Joe Perry Project members Danny Hargrove and Charlie Farren drop by to spin personal road tales.
Vivid, new stories are shared, old questions are finally answered, and a gripping, new Final Chapter is premiered…
What's inside the Diary?
Some of the things you’ll read about in my new book:
First and foremost, my 326 page music memoir is a detailed documentary of the years I spent singing with the Joe Perry Project in 1982, 1983 and 1984.
Along the way, I share dozens of my other rock’n’roll memories and tales.
The 60’s and the New England Teen Scene, Jimi Hendrix Experience and Led Zeppelin in Framingham, What’s Happening Mr. Silver? The WBZ Sundeck Studio at the Surf Nantasket - and my band - Joe Flash.
The 70’s. At the Rat in Boston, storming New England and NYC with my band THUNDERTRAIN. Playing and partying with the Dead Boys, David Johansen, The Cars, the Runaways, Willie Loco Alexander, David Bowie and more ...
The Big 80’s. Pop culture goes bonkers. MTV, Chicken McNuggets, ATMs, VCRs, Hard Rock Cafe and Buffalo Wings invade America. Ronald Reagan is in the White House and if you're lucky, the JOE PERRY PROJECT is playing tonight at your local rock'n'roll dive.
Road Tripping: Join Danny Hargrove, Joe Perry, me - and the rest of the Project gang inside the JPP van as we cruise from Boston to New Orleans. Las Vegas to Miami. Caracas to Toronto. Detroit to Huntington Beach and beyond…
Scenes from Venues from all over North America: In the dressing rooms and onstage at the Bottom Line, Agora Ballrooms, El Mocambo, Max’s, Hollywood Palace, Pocono Raceway, CBGB’s, Keystone Clubs, Wichita Falls Raceway, Reseda Country Club, the Channel, Harpo’s, New England Dragway, El Poliedro and hundreds more…
AEROSMITH - the early days. My memories of their first shows at the start of 1971. I also share my personal experiences performing and recording with Brad Whitford and playing live onstage with Joey Kramer and Steven Tyler. Plus, my behind-the-scenes tales.
Rock Bands and Celebrities: We’ll be crossing paths with Alice Cooper, Marshall Tucker Band, Stiv Bators, NRBQ, Stray Cats, The Ramones, Kim Simmonds/Savoy Brown, Huey Lewis and the News, Cyrinda Foxe, the Fools, Gale Huff, Howard Leese of Heart, Kix, Clarence Clemons, the Godz, Gary U.S. Bonds, The Outlaws, Robin Young, James Montgomery, Krokus, Tim Bogert, Rick Derringer, Gregg Allman, Sara Edwards, Cheap Trick, Steppenwolf, Jim Dandy, Wrabit, MaryBella, Les Dudek, the Stompers, Blackfoot, Duke and the Drivers, Ric Ocasek, Lee Aaron, Nazareth, Johnny A, David Johansen Group, Joan Jett and the Blackhearts to name but a few.
Once A Rocker Always a Rocker: A Diary
326 pages. Over 750 diary entries. Rare photos.
Help Out the COWBOY
Check it Out:
For those of you who have been asking
“Hey Cowboy, how can we help you out with the NEW Audiobook?”
Important: If you’ve ever considered becoming an Audible subscriber, PLEASE use this dedicated link
And choose “Once a Rocker Always a Rocker: A Diary” as your FIRST audiobook selection.
When you begin your 30 day Audible membership with “Once a Rocker”, it’s a Win-Win.
You win by being the first to experience “Once a Rocker” as an audiobook (and get a million other titles Audible offers)…
and Mach wins the Royal Treatment from the suits in the corporate front offices
See? I told you it was important!
Otherwise you can Own the Audiobook. Buy it with one click at Amazon or AppleBooks/iTunes.
AUTOGRAPHED BOOKS
Signed to YOU by Cowboy Mach Bell
- Your chance to own an autographed copy of my new book. One price includes EVERYTHING: the book, the shipping and I'll even throw in a kustom BookMach too.
Be sure to include your mailing address and the name(s) (if any) that you want my autograph personalized to. I ship FAST. Send $24.98 per book to . paypal.me/CowboyMach Sorry, we can ship to USA only.
10/23/20 RADIO APPEARANCE
ROCKIN' THE BURG
Cowboy Supports Local ROCK!
Rockin’ the Burg! Listen to Mach’s radio appearance on a cool local radio program along with the Can Collectors and host Derek Drowne.
Mach Joins Host Steev Riccardo 10/5/20
"Blowing Smoke with Twisted Rico"
The “Once a Rocker Now an Audiobook” Tour stops in Boston to party with Steev Riccardo on the unhinged “Blowing Smoke with Twisted Rico” podcast.
Brand NEW
After sharing some favorite Joe Perry Project, Thundertrain and Aerosmith stories, a “lightning round” begins and Cowboy Mach is quizzed by the host! Who is the Cowboy’s favorite Boston Band? a) J.Geils Band b) Duke and the Drivers c) Aerosmith?
You’ll find out all the answers on the Oct 5, 2020 “Blowing Smoke” podcast. Available on Spotify, Apple Podcasts or wherever you get your podcasts.
10/5/20 JUST RELEASED
Rock and Roll Geek Show #1031
Cowboy Mach, Earthquake Morton and Danny Hargrove TOGETHER on the “Rock and Roll Geek Show!” Coming to YOU straight out of San Francisco!
Geek Show host Michael Butler is the man who lit the fuse on the “Once a Rocker Always a Rocker: A Diary” phenomenon back in February 2019 (episode #905). Following Butler’s advice, Mach published the “Diary.” A book documenting his years singing & touring with the Joe Perry Project in the early 80’s. “Cowboy Mach Returns” (ep #964) premiered right after the “Diary” was released.
Now, celebrating the long-awaited & exciting Audiobook release of “Once a Rocker: A Diary” - Joe Perry Project members Danny Hargrove and Cowboy Mach Bell reunite with Duke and the Drivers star Greg “Earthquake” Morton, (EQ also served time as a Joe Perry Project road manager - and now he’s the co-narrator of the Audiobook).
You can’t miss this one! Posted on Oct 4, 2020 /Episode#1031 “Rock and Roll Geek Show” It’s the longest running (and best) rock’n’roll podcast in the world.
Wednesday September 30, 2020
Always a Rocker...
Hank Stolz interviewed me on K-Zone today. My first live radio show in months. I was a little nervous at first…but really enjoyed talking with Hank about the brand new "Once a Rocker" audiobook and some of my JPP adventures!
There was a 60 mph gale blowing outside, so the sound is a little scratchy...butI know you'll dig it anyway. Thanks to "George" for calling in and to producer Derek for booking me & for sending me this cool audio link!
Appearances and Events
Rock'N'Roll Geek Show #964 November 21, 2019 Cowboy Mach Returns...
Rock'N'Roll Geek Show #964 November 21, 2019 Cowboy Mach Returns...
Rock'N'Roll Geek Show #964 November 21, 2019 Cowboy Mach Returns...
In San Francisco, the outrageous Michael Butler (the man who set the wheels in motion for the publication of "Once a Rocker: A Diary") conducts a no-holds-barred two hour interview with rocker/author Cowboy Mach. Rock and Roll Geek Show is the first and best rock podcast in the world.
WZLX-FM Broadcast November 24, 2019
Rock'N'Roll Geek Show #964 November 21, 2019 Cowboy Mach Returns...
Rock'N'Roll Geek Show #964 November 21, 2019 Cowboy Mach Returns...
Mach is the guest on tonight's CARTER ALAN'S DECIBEL DIARIES Fabulous 50,000 watt broadcast. Here is the audio with additional video clips.
MusicGuy247 PRINT INTERVIEW 11/16/19
Rock'N'Roll Geek Show #964 November 21, 2019 Cowboy Mach Returns...
MusicGuy247 PRINT INTERVIEW 11/16/19
Mach gets the opportunity to speak with musicologist Robert von Bernewitz in New York. Rob’s a real music guy and here’s the conversation they about "Once a Rocker" & Mach's career. With some nice photos too.
Check out Robert's music website Musicguy 247, so many amazing interviews here.
Recent Cowboy News
2/21/20 PODCAST FROM PHILADELPHIA
Hal from Philly welcomes author Mach Bell and they engage in a colorful and thought-provoking, one-hour conversation on "Tales of the Road Warriors."
2/19/20 COWBOY on NCM-TV
Cowboy Mach is Jack McCarthy's guest on "Norwood Digest." The show includes rare 1983 Joe Perry Project film footage shot by Jack Tolman.
Mach on TV
NCTV McGold-Riffs: Ep#21 with Cowboy Mach Bell
TV host/guitarist Bill McGoldrick welcomes rocker/writer Cowboy Mach Bell to his weekly guitar show. Filmed at NCTV on 12/20/2019